Top 5 Apparel Apps in Croatia Q2 2023 Performance

In Q2 2023, the top 5 apparel apps on a unified platform in Croatia saw mixed performance in terms of weekly downloads, active users, and revenue, as per data from Sensor Tower.

Zalando – Online fashion experienced a fluctuating trend in weekly downloads, peaking at 7.4K in mid-June. The app's active users remained relatively stable, ranging from 52.1K to 57.5K throughout the quarter.

ABOUT YOU Online Fashion Shop also saw variable download numbers, with a high of 7K in mid-May. Active users showed a gradual decline from 35.5K in late March to 30.7K by the end of June.

SHEIN - Shopping Online recorded a significant rise in weekly downloads, reaching up to 7K in early June. Active users grew steadily, peaking at 43.3K in early June before slightly declining to 41.9K by the end of the quarter.

BestSecret had a modest performance with weekly downloads peaking at 4.5K in late March but dropping to 1.6K by mid-June. Active users fluctuated between 17.7K and 22.3K over the quarter.

ZARA saw a notable spike in downloads in mid-June, reaching 4.9K. Active users increased from 17.3K in early April to 21.3K by mid-June, indicating a growing user base.

For more detailed insights and data on app performance, visit Sensor Tower.