AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Guatemala Q2 2023 Performance
Explore the performance of the top 5 apparel apps on a unified platform in Guatemala during Q2 2023, featuring trends in downloads, active users, and revenue.
In Q2 2023, the top 5 apparel apps in Guatemala exhibited notable trends in downloads, active users, and revenue, according to Sensor Tower data.
SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 11.3K at the end of March and peaking at 19.3K by the end of June. Weekly active users also grew consistently, from 209K to 258K over the quarter.
ZARA experienced a significant surge in downloads mid-June, jumping from around 1K to 2.9K in the week of June 19, before settling at 1.5K by the end of June. Active users saw a similar trend, peaking at 9K during mid-June and then stabilizing at 7.6K.
PatPat - Kids & Baby Clothing had fluctuating download numbers, with a noticeable spike to 1.1K in the week of June 19. Active users increased from 3.5K in late March to 3.7K by the end of June.
BERSHKA showed a gradual increase in downloads, reaching a high of 1.3K in mid-June. Weekly active users also rose from 4K at the end of March to 5.2K by late June.
Shop New Era demonstrated a consistent upward trend in downloads, starting at 287 in late March and peaking at 1.1K in mid-June. Active users grew steadily from 857 to 2.8K throughout the quarter.
These insights were derived from Sensor Tower, where more detailed analytics are available for further exploration.
