Top 5 Apparel Apps on Unified Platform in Greece Q2 2023

During the second quarter of 2023 in Greece, the top 5 apparel applications demonstrated varying levels of performance on a unified platform. Here's a detailed look at their weekly downloads and active user trends.

SHEIN - Shopping Online experienced fluctuations in its weekly downloads, starting strong with around 64K downloads in late March, peaking at 69.7K in late April, and ending the quarter with a slight decline to 42.1K by late June. The app maintained a robust weekly active user base, starting at 482K in late March and reaching a high of 734K in mid-June before settling at 622K by the end of the quarter.

Nike: Shoes, Apparel, Stories saw its weekly downloads peak at 8.5K in mid-April, followed by a gradual decline to 4.1K by mid-June, with a slight uptick to 4.8K at the end of June. Active user numbers showed a similar trend, starting at 54K in late March, peaking at 57.6K in mid-April, and then decreasing to 46K by late June.

efootwear.eu online shoe store maintained relatively steady weekly downloads, with minor fluctuations, starting at 4.8K in late March and peaking at 6.4K in late May. The app's active user base showed a gradual decline from 30.6K in late March to 28.3K by mid-June, before slightly recovering to 30.6K at the end of June.

ABOUT YOU Online Fashion Shop experienced a downward trend in weekly downloads, starting at 6.1K in late March and ending at 4K by late June. Active users also showed a decline, from 115K in late March to 83.6K by the end of June, with a notable drop to 91K in late May.

H&M - we love fashion exhibited steady weekly downloads, peaking at 4.5K both in mid-April and mid-June, and ending the quarter at 4.4K. Active user numbers initially fell from 77.7K in late March to 72.8K in late April but showed recovery, reaching 83.1K by mid-June and closing the quarter at 74K.

These insights are based on data from Sensor Tower, where more detailed information can be found.