AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Ghana - Q2 2023 Performance
Discover the performance of the top 5 apparel apps in Ghana for Q2 2023, focusing on weekly downloads and active users trends.
In the second quarter of 2023, the top 5 apparel applications in Ghana exhibited varied performance in terms of weekly downloads and active users. Here’s a detailed look at their metrics:
SHEIN-Shopping Online saw fluctuations in weekly downloads, peaking at around 4.4K in late April and reaching about 4.3K in late June. The app maintained a steady increase in weekly active users, starting at approximately 17.7K in late March and ending the quarter with around 25.1K active users.
AfroMode: outfits inspiration experienced a slight variation in weekly downloads, reaching a high of 1.5K in late May. The downloads showed a decline towards the end of the quarter, dropping to about 407 in the last week of June.
African Fashion Dresses had a steady performance in weekly downloads with minor fluctuations, peaking at around 498 in mid-April and gradually decreasing to approximately 429 by the end of June.
Ankara styles 2023 showed a notable increase in weekly downloads, especially in late May where it reached around 723. The app's downloads varied throughout the quarter, ending at about 320 in late June.
WOMEN AFRICAN STYLES 2023 displayed a consistent trend in weekly downloads, peaking at around 382 in early April and experiencing a gradual decline to about 178 by the end of June. The weekly active users showed a slight decrease from approximately 1.7K in late March to around 1.5K in late June.
The data for these apps was sourced from Sensor Tower, where more detailed insights can be found.
