AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance in the UK Q2 2023
Discover the performance of the top 5 apparel apps in the UK during Q2 2023, including trends in downloads, active users, and revenue.
In the second quarter of 2023, the top 5 apparel apps in the United Kingdom demonstrated varied performance across downloads, active users, and revenue. Data from Sensor Tower offers insights into the trends for each app.
SHEIN - Shopping Online saw consistent weekly downloads, with a notable peak of around 180K in late April. The app maintained a strong user base, with weekly active users rising from approximately 2.6M in late March to 3.3M by the end of June.
CIDER - Clothing & Fashion experienced a fluctuating download trend, starting at about 45K in late March and peaking at nearly 86K in the last week of June. Active users also showed growth, increasing from 200K in late March to nearly 293K by the end of the quarter.
H&M - we love fashion had a varied download pattern, with a significant spike to 62K in late May. The app's active user count remained relatively stable, hovering around 320K to 350K throughout the quarter.
JD Sports maintained a steady download rate, with peaks reaching about 31K in mid-June. Weekly active users showed minor fluctuations, staying in the range of 214K to 234K.
ASOS - Discover Fashion Online displayed consistent download numbers, peaking at 35K in early June. Active users saw a slight decline from around 333K in late March to 278K by the end of June.
For more detailed insights and data, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2023