Top 5 Apparel Apps in France Q2 2023: Performance Overview

In Q2 2023, the top 5 apparel applications in France showcased interesting trends in downloads, active users, and revenue. Below is a detailed performance overview of these applications, based on data from Sensor Tower.

SHEIN - Shopping Online had a notable quarter with weekly downloads peaking at around 217K in early June, showing a consistent rise from approximately 109K at the end of March. The app also maintained high engagement, with weekly active users fluctuating between 2.2M and 2.8M throughout the quarter.

Zalando – Online fashion saw a steady increase in weekly downloads, reaching nearly 49K by the end of June, up from roughly 33K at the beginning of April. The app's weekly active users varied, peaking at around 801K in the last week of June, after a dip to approximately 616K in mid-June.

Nike: Shoes, Apparel, Stories experienced stable download numbers, with weekly downloads hovering around 31K by the end of June. The app's active user base remained robust, with weekly active users ranging from 525K to 652K, showcasing consistent user engagement.

H&M - we love fashion had a varied performance in terms of downloads, peaking at approximately 29K in the final week of June, up from around 17K at the end of March. The app's active user base was steady, with weekly active users ranging between 465K and 528K over the quarter.

CIDER - Clothing & Fashion showed fluctuations in weekly downloads, peaking at about 31K in mid-April and ending the quarter with around 21K. The app's weekly active users also saw a rise, reaching approximately 101K in early April and maintaining around 97K by the end of June.

For more detailed insights and comprehensive data, visit Sensor Tower.