Top 5 Apparel Apps in Finland Q2 2023: Unified Platform Performance

In the second quarter of 2023, the top 5 apparel applications in Finland showcased diverse performance trends on a unified platform, covering both iOS and Android. Here’s a detailed look at the weekly downloads, active users, and revenue data for these apps, as provided by Sensor Tower.

SHEIN - Shopping Online saw a consistent performance in weekly downloads, starting at around 4.2K and peaking at approximately 5K in mid-May. The app maintained a stable base of weekly active users, hovering around 76K by the end of June.

Zalando – Online fashion experienced a significant drop in weekly downloads, beginning at 6.8K in late March but falling to around 2.9K by the end of June. Despite this, the weekly active users remained robust, fluctuating between 87K and 97K throughout the quarter.

H&M - we love fashion exhibited varied trends in weekly downloads, with a noticeable peak of about 3.7K in early June. The application’s active users showed an increase towards the end of the quarter, reaching approximately 78K.

LightInTheBox maintained a relatively steady number of weekly downloads, averaging around 1.4K, with a slight peak of 1.8K in mid-June. The app’s weekly active users also displayed a consistent pattern, ending the quarter around 6.3K.

ABOUT YOU Online Fashion Shop saw a downward trend in weekly downloads, starting at 2K and dropping to approximately 1K by late June. The weekly active users for the app fluctuated, beginning at around 23K and ending the quarter with nearly 20K users.

For more detailed insights and data on these applications, visit Sensor Tower.