Top 5 Apparel Apps in Europe Q2 2023: Unified Platform Performance

In the second quarter of 2023, the top 5 apparel apps in Europe showed varied trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at the performance of these leading apps on a unified platform.

SHEIN - Shopping Online saw significant growth in weekly downloads, starting at approximately 1M in late March and reaching a peak of around 1.4M by mid-June. The app maintained a strong user base with weekly active users rising from 18.9M to a peak of 24.8M before slightly declining to 23.9M by the end of June.

Zalando – Online fashion experienced a steady increase in weekly downloads, starting at 305K in late March and reaching around 313K by the end of June. However, the app's weekly active users saw fluctuations, peaking at 6.7M in early April and ending the quarter at approximately 6.3M.

Trendyol: Fashion & Trends displayed a consistent download pattern, averaging around 300K weekly downloads throughout the quarter. The app’s weekly active users started at 24.4M in late March, peaked at 25.4M in late April, and then declined to 23M by the end of June.

H&M - we love fashion showed an upward trend in weekly downloads, starting at 223K and peaking at 290K by late May before stabilizing around 220K in late June. The app’s weekly active users followed a similar pattern, beginning at 5.1M and experiencing a peak of 5.5M in late May, ending the quarter at around 5.3M.

Nike: Shoes, Apparel, Stories exhibited steady weekly downloads, ranging from 204K to 273K, with a notable peak at 220K in late June. The app’s weekly active users fluctuated slightly but generally maintained around 3M, ending the quarter at approximately 3.1M.

For more detailed insights and data, visit Sensor Tower.