Top 5 Apparel Apps in Spain Q2 2023: Performance Insights

In the second quarter of 2023, the top 5 apparel applications in Spain showcased interesting trends in their performance metrics, including weekly downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting at 115K at the beginning of April and peaking at 191K in mid-June. The app's active users followed a similar pattern, increasing from 2.5M in late March to a high of 3.5M in early June, before experiencing a slight decline to 3.3M by the end of the quarter.

Zalando – Online fashion maintained a steady growth in weekly downloads, beginning at 28K in late March and reaching 45K by early June. However, its weekly active users fluctuated, starting at 508K, dipping to 421K in late May, and then rebounding to 501K by the end of June.

ZARA experienced a notable surge in weekly downloads, particularly in mid-June when downloads jumped to 66K from an average of around 20K earlier in the quarter. Active users mirrored this trend, increasing from 272K in late March to 358K in mid-June, before settling at 305K by the end of the quarter.

Nike: Shoes, Apparel, Stories showed a consistent pattern in weekly downloads, fluctuating between 16K and 23K throughout the quarter. The number of active users remained relatively stable, starting at 212K in late March and ending at 229K in late June, with minor fluctuations in between.

H&M - we love fashion demonstrated a gradual increase in weekly downloads, from 11K in late March to 29K by mid-June. The app's active users also saw a steady rise, beginning at 518K and reaching 554K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market in Spain during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.