AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance on Unified Platform in Estonia Q2 2023
Explore the performance of the top 5 apparel apps in Estonia during Q2 2023, focusing on download and active user trends. Data provided by Sensor Tower.
During the second quarter of 2023, the top 5 apparel applications in Estonia showed varied performance trends in terms of downloads and active users. Here's a detailed look at how each app fared:
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads. Starting with 1.7K downloads in late March, the app saw a dip to 1.2K by mid-April but rebounded to 2.1K by the end of June. This indicates a steady growth towards the end of the quarter.
Zalando – Online fashion had a more stable download pattern, starting strong with 2.1K downloads in early April, dipping to 780 in mid-May, and ending with a slight recovery to 798 downloads at the end of June.
ABOUT YOU Online Fashion Shop showed a steady yet lower volume of downloads compared to others. The app started with 1.1K downloads in late March, saw a low of 542 in early May, and finished the quarter with a modest increase to 863 downloads.
BestSecret had the lowest download numbers among the top 5. Starting at 520 downloads in late March, the app experienced a decline to 286 by mid-June but showed a slight recovery to 415 by the end of the month.
CIDER - Clothing & Fashion displayed a notable upward trend. The app began with 150 downloads in late March and saw a significant increase, peaking at 428 downloads in mid-June before tapering off slightly to 282 downloads by the end of the quarter.
Data for these trends comes from Sensor Tower. For more detailed insights, you can visit their platform.
