Top 5 Apparel Apps in Ecuador for Q2 2023: Unified Platform Performance

In the second quarter of 2023, the top 5 apparel apps in Ecuador demonstrated varied performance trends on a unified platform, encompassing both iOS and Android data. Here’s a detailed look at their weekly downloads and active user metrics.

SHEIN - Shopping Online showed a consistent increase in weekly downloads, starting at around 35K in late March and peaking at over 41K by the end of June. The app also maintained a strong active user base, growing from approximately 457K to 543K during the same period.

adidas: Shop Shoes & Clothing experienced a gradual rise in weekly downloads, with figures climbing from just over 1K in late March to nearly 4K by the end of June. Active user numbers followed a similar upward trend, increasing from around 7.9K to 14.2K throughout the quarter.

ZARA saw a notable spike in weekly downloads, particularly in mid-June when downloads surged to approximately 4.5K. Active users also increased steadily, growing from around 9.8K in late March to 13K by the end of June.

BERSHKA recorded a steady rise in weekly downloads, with numbers moving from about 940 in late March to over 2.3K by mid-June. Active user statistics showed a positive trend as well, growing from approximately 7K to 8.5K during the quarter.

Lyst: Shop Fashion Brands maintained a steady download rate, with weekly downloads hovering around the 1K mark, peaking at about 1.5K in early June. Active users also saw an increase, rising from around 2.5K to 3.5K over the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic app usage landscape in Ecuador's apparel sector for Q2 2023. For more detailed analysis and trends, visit Sensor Tower.