Top 5 Apparel Apps in Denmark: Q2 2023 Performance

During Q2 2023, the top 5 apparel apps in Denmark demonstrated varying trends in downloads, weekly active users, and revenue. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent rise in downloads, starting at 6.5K in late March and peaking at 12.6K in mid-June. Weekly active users followed a similar upward trend, increasing from approximately 79.9K to 89.4K by the end of June.

Zalando – Online fashion experienced a more fluctuating download pattern. Downloads ranged from 3.3K to 5.3K, with a notable increase in early June. Active users showed a slight decline, starting at around 166K and ending at 163.5K.

H&M - we love fashion had a noticeable peak in downloads in mid-June, reaching 4.9K, up from an average of around 2.5K earlier in the quarter. Active users remained relatively stable, hovering around 94K to 100K throughout the period.

LightInTheBox exhibited a decline in downloads, dropping from 2.3K in early April to just over 1.1K by the end of June. Despite this, weekly active users saw a slight increase from 7.8K to 8.0K over the same period.

ZARA displayed a significant spike in downloads in mid-June, reaching 3.5K, compared to an average of 1.5K earlier in the quarter. Active users showed minor fluctuations, ending the quarter at 20.1K, slightly down from 21.8K in late March.

These insights provide a snapshot of the dynamic performance of top apparel apps in Denmark for Q2 2023. For further detailed analysis, visit Sensor Tower.