Top 5 Apparel Apps on Unified Platform in Germany Q2 2023

During the second quarter of 2023, the top 5 apparel applications in Germany exhibited varied performance in terms of downloads and active users. Data from Sensor Tower provides insights into these trends.

SHEIN - Shopping Online experienced a remarkable growth in weekly downloads, peaking at around 178K in late May. The app also saw a steady increase in weekly active users, reaching approximately 1.58M in early June before slightly declining to 1.53M by the end of the quarter.

Trendyol: Fashion & Trends showed consistent weekly downloads, with numbers fluctuating between 34K to 61K. Active users remained relatively stable, starting the quarter at around 301K and ending at roughly 298K.

Zalando – Online fashion maintained a steady download rate, with weekly downloads ranging from 44K to 55K. The app's active users saw a slight decline from approximately 922K to 856K throughout the quarter.

H&M - we love fashion had a notable spike in downloads, reaching around 57K in late May. Active users fluctuated, with a peak of approximately 653K in late May, before settling at around 584K by the end of June.

ABOUT YOU Online Fashion Shop showed a consistent download rate, with weekly numbers hovering between 24K to 51K. However, active users saw a decline from around 234K in late March to 212K by the end of June.

For more detailed insights and data, visit Sensor Tower.