AI Insights · Timothy · June 2023
Top 5 Apparel Apps in Costa Rica Q2 2023 Performance
Discover the performance trends of the top five apparel apps in Costa Rica for Q2 2023, including weekly downloads and active users.
In the second quarter of 2023, the top five apparel applications in Costa Rica experienced varying degrees of success in terms of downloads and active user engagement. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at around 18.6K at the end of March and peaking at approximately 33.6K by the end of June. The weekly active users followed a similar upward trend, beginning at roughly 224K and reaching a high of 292K in mid-June before slightly dipping to 288K at the end of the quarter.
ZARA had a more modest performance in terms of weekly downloads, with numbers fluctuating between 500 and 1.4K. The weekly active users saw a gradual increase from 4.4K at the start of the quarter to a peak of 5.3K in mid-June, before settling at around 4.5K at the end of the period.
The performance of BERSHKA was relatively stable with weekly downloads hovering around the 500 mark, peaking at 761 in mid-June. Weekly active users remained consistent, starting at 3.6K and slightly increasing to 3.8K by mid-June, before ending the quarter at approximately 3.5K.
Fashion Nova demonstrated steady weekly downloads, fluctuating between 400 and 700 throughout the quarter. The app's weekly active users saw a small but consistent increase from 2.2K to a peak of 2.4K in mid-June, before returning to 2.2K by the end of June.
CIDER - Clothing & Fashion showed a notable rise in weekly downloads, starting at 285 and reaching a high of 823 in mid-June. Weekly active users also saw significant growth, beginning at 870 and peaking at 1.7K in mid-June, before slightly decreasing to 1.4K by the end of the quarter.
For more detailed insights into the performance of these apps, you can explore the data on Sensor Tower.
