AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Colombia Q2 2023 Performance Overview
Discover the performance trends of the top 5 apparel applications in Colombia during Q2 2023, including downloads and active user statistics.
In Q2 2023, the top 5 apparel applications in Colombia demonstrated varying trends in downloads and weekly active users. Here’s a closer look at their performance:
SHEIN - Shopping Online saw a consistent increase in downloads, peaking at approximately 40.5K in the final week of June. The app also maintained a strong user base, with weekly active users growing from 1.1M at the end of March to about 1.3M by the end of June.
adidas: Shop Shoes & Clothing experienced fluctuating download numbers, starting at 8.9K in late March and reaching a high of 15.3K in mid-April. Active users showed a slight increase, ending the quarter at around 266K, up from 253K at the beginning of the period.
FARFETCH - Shop Luxury Fashion had a decline in both downloads and active users. Downloads dropped from 2.8K in late March to just 666 by the end of June. Similarly, weekly active users decreased from 6.1K to 2.7K over the same period.
ZARA showed relatively stable download numbers, averaging around 1.7K per week, with a notable spike to 3.8K in mid-June. Weekly active users remained steady, with minor fluctuations, ending the quarter with approximately 19K users.
Lyst: Shop Fashion Brands had an increase in downloads, peaking at 2.3K in late May. Active users also saw a gradual rise, reaching about 7K by the end of June.
These insights are derived from Sensor Tower’s comprehensive data. For more detailed analytics, visit Sensor Tower.
