Top 5 Apparel Apps Performance on Unified Platform in Chile, Q2 2023

In Q2 2023, the top five apparel apps in Chile exhibited diverse performance trends across downloads and active users, reflecting the dynamic nature of the market. Data from Sensor Tower provides an insightful look into these trends.

SHEIN - Shopping Online demonstrated a strong presence with weekly downloads fluctuating between approximately 36K and 56K. Notably, downloads peaked at 56.2K in the week of June 5. The app's weekly active users consistently remained above 2.6M, peaking at around 3.3M by the end of May.

adidas: Shop Shoes & Clothing saw its weekly downloads grow steadily, starting from about 7.5K at the end of March and reaching a high of 17.4K in late May. The app's weekly active users also showed a positive trend, increasing from approximately 91.5K to over 123K by the end of June.

ZARA experienced varied download rates, with a significant spike to 12.1K in the week of June 19, following a more modest performance earlier in the quarter. Active users showed a similar pattern, with a noticeable increase to around 34K in mid-June.

CIDER - Clothing & Fashion had a modest but steady performance. Weekly downloads ranged from approximately 678 to 3K, peaking at the end of June. Active users also saw growth, with numbers increasing from around 3.1K to over 6.5K by the end of the quarter.

SSENSE: Shop Designer Fashion saw a remarkable surge in downloads, particularly in early June, peaking at about 13.6K. This growth was mirrored in active user metrics, which jumped from around 243 to over 6.2K in the same period.

For more detailed insights and data, visit Sensor Tower's platform.