Top 5 Apparel Applications Performance on Unified Platform in Switzerland Q2 2023

In Q2 2023, the top 5 apparel applications in Switzerland demonstrated notable trends in weekly downloads and active users. The data, provided by Sensor Tower, offers valuable insights into the performance of these popular apps.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from around 10K at the end of March and peaking at approximately 15K in early June. The app also experienced a steady rise in weekly active users, growing from 145K to around 192K by early June, before slightly stabilizing at approximately 184K towards the end of the quarter.

Zalando – Online fashion maintained a steady download rate throughout the quarter, ranging from about 4.7K to 5.9K. The app's weekly active users fluctuated but showed an overall stable trend, starting at around 146K and ending the quarter at approximately 163K.

LightInTheBox experienced a gradual increase in weekly downloads from 4.1K at the end of March to a peak of approximately 4.9K in mid-June, before dropping to 1.9K by the end of the quarter. Active users also saw a similar trend, rising from about 17K to a peak of 20.5K in mid-June, then decreasing to around 16.8K by the end of June.

H&M - we love fashion showed a fluctuating but generally stable trend in weekly downloads, with numbers ranging between 3.6K and 5.5K. The app's weekly active users remained relatively steady, starting at around 116K and ending the quarter at approximately 129K.

ABOUT YOU Online Fashion Shop had varying weekly downloads, with figures fluctuating from 2.7K to 5.8K. The active users for the app also saw fluctuations, starting at about 31K and gradually decreasing to around 26.5K by the end of June.

For more detailed insights and data, visit Sensor Tower.