AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Brazil Q2 2023: Performance Insights
Discover the performance trends of the top 5 apparel apps in Brazil for Q2 2023, including download rates and active user metrics.
In Q2 2023, the top 5 apparel apps in Brazil showcased varied performance trends in terms of downloads and active user engagement, according to data from Sensor Tower.
SHEIN - Shopping Online saw significant weekly downloads, starting at approximately 1.1M at the beginning of April and peaking at around 1.3M in mid-May. Active users also showed a notable increase, rising from around 15.6M in late March to a peak of 19.4M by the end of May.
C&A Pay exhibited a steady increase in weekly downloads, reaching about 78K in early May, before experiencing a decline to approximately 46K by the end of June. The app's active users grew from 548K in late March to a peak of around 677K by mid-June.
adidas: Shop Shoes & Clothing experienced a gradual increase in weekly downloads, starting from around 29K in late March and reaching approximately 66K by the end of June. Active users also saw growth, rising from 209K in late March to about 281K by the end of June.
ZARA had fluctuating weekly download numbers, peaking at approximately 123K in mid-June. Active users showed a steady trend, starting at 126K in late March and rising to around 171K by mid-June.
CIDER - Clothing & Fashion showed a significant increase in weekly downloads, starting at approximately 12K in late March and peaking at around 43K by mid-June. The app's active users increased notably, starting from 28K in late March and reaching around 90K by mid-June.
These insights highlight the varying trends in user engagement and download rates for the top apparel apps in Brazil during Q2 2023. For more detailed insights, visit Sensor Tower.
