Top 5 Apparel Apps in Bulgaria - Q2 2023 Performance

In the second quarter of 2023, the top 5 apparel apps in Bulgaria demonstrated varied performance metrics in terms of downloads and active users. Here’s a closer look at their weekly trends.

SHEIN - Shopping Online showed a consistent increase in weekly downloads, starting at around 10K at the end of March and reaching approximately 17.4K by the end of June. The app's active users also displayed a steady climb, growing from 89K to 131.5K over the same period.

ABOUT YOU Online Fashion Shop experienced a fluctuating download trend, with numbers dipping to around 5.3K in late May but recovering to 6.1K by the end of June. Active users, however, saw a declining trend, dropping from roughly 113K at the end of March to 78.7K by the end of June.

MODIVO - Moda i zakupy online had a notable decrease in downloads towards the end of the quarter, falling to about 2.9K in late June from a peak of 8K in early May. Active users also declined from 27.3K to 22.1K during the quarter.

BestSecret maintained a relatively stable download rate, averaging around 2K weekly downloads. The app's active user base showed slight fluctuations but remained around 7.7K by the end of June.

H&M - we love fashion had a steady download rate, with weekly downloads hovering between 1.4K and 2.2K. Active users increased slightly from 40.9K at the end of March to 45.6K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.