AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Belgium Q2 2023
Discover the performance of the top 5 apparel apps in Belgium for Q2 2023, including download trends and active user statistics.
In the second quarter of 2023, the top 5 apparel apps in Belgium demonstrated varying trends in downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.
SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from around 21K in late March and peaking at approximately 32K in early June. The app's weekly active users also showed a positive trend, rising from around 344K to nearly 463K over the quarter.
Zalando – Online fashion experienced consistent weekly downloads, fluctuating between 9K and 13K. Active users for Zalando remained relatively stable, averaging around 320K to 360K, with a slight dip in mid-June.
For H&M - we love fashion, weekly downloads varied between 4K and 6K, while active users hovered around 140K to 150K throughout the quarter. The app showed a minor increase in active users towards the end of June.
LightInTheBox had weekly downloads ranging from 2.8K to 5.5K, and active users numbers remained relatively constant, averaging around 19K to 22K.
Lastly, Nike: Shoes, Apparel, Stories had weekly downloads fluctuating between 3.5K and 5.5K. The active user base for Nike remained steady, ranging from 79K to 87K over the quarter.
For more detailed insights and data, visit Sensor Tower.
