Top 5 Apparel Apps in Australia - Q2 2023 Performance

In the second quarter of 2023, the top 5 apparel applications in Australia exhibited varied performance trends across downloads and active users. Here’s a detailed look at their metrics:

SHEIN - Shopping Online saw consistent weekly downloads, peaking at around 36K in late April and early May. Active users for the app showed a steady increase, starting from 665K at the end of March and reaching a peak of 827K in early June before slightly declining to 778K by the end of the quarter.

Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, with a notable spike to 24.5K in late April. Active users demonstrated a similar trend, peaking at approximately 163K in the same period and ending the quarter with a rise to 159K.

UNIQLO AU had steady download numbers throughout the quarter, with a high of 10K in late May and June. Active users also showed consistent growth, increasing from 61K at the end of March to around 72K by the end of June.

CIDER - Clothing & Fashion displayed a mixed trend in downloads, peaking at 12.5K in mid-April but seeing a decline to around 8K by the end of June. Active users for the app started at 29.7K in late March, rose to 34.5K in mid-May, and ended the quarter at 32K.

H&M - we love fashion had relatively stable download figures, with a peak of 9.4K in early April. The app's active users fluctuated, starting at 109K in late March, peaking at 108K in mid-April, and finishing the quarter at approximately 91K.

For more detailed insights and data, please visit Sensor Tower.