AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance in Austria Q2 2023
Discover the performance of the top 5 apparel apps in Austria during Q2 2023, including trends in downloads and active users.
In the second quarter of 2023, the top five apparel applications in Austria demonstrated varied performance trends across downloads and active users. Here's a closer look at how each app fared:
SHEIN - Shopping Online experienced a rising trend in weekly downloads. Starting at roughly 9.9K in late March, the downloads fluctuated slightly but showed a general upward trajectory, peaking at about 15.9K in early May and stabilizing around 12.7K by the end of June. Weekly active users also saw a steady increase from 107K in late March to a peak of 140K in early June, before slightly settling at 136K by the quarter's end.
Zalando – Online fashion had relatively stable download numbers, maintaining an average of around 5.5K weekly downloads throughout the quarter. Active users for Zalando showed some fluctuations, starting at 138K in late March, peaking at 144K in early April, and then experiencing a gradual decline to approximately 119K by the end of June.
H&M - we love fashion saw a varied pattern in weekly downloads, starting at 4.9K in late March and seeing a high of 5.7K in early April, but then fluctuating downwards to around 3.5K by the end of June. The weekly active users exhibited a similar trend, starting at 80K in late March, peaking at 86K in late May, and then stabilizing around 78K by the quarter’s end.
ABOUT YOU Online Fashion Shop had a consistent performance in terms of downloads, with numbers hovering around 3.2K to 5K throughout the quarter. Active users showed minor fluctuations, starting at 31K in late March and ending at approximately 26K by the end of June.
Trendyol: Fashion & Trends showed significant growth in downloads, starting at 1.5K in late March and peaking at 6.8K in early June. Active users for Trendyol also increased dramatically from 10K in late March to a peak of 19.7K in mid-June, before slightly declining to about 16.9K by the end of the quarter.
These insights provide a snapshot of the competitive landscape for apparel apps in Austria, reflecting user engagement and app popularity. For more detailed insights and data, visit Sensor Tower.
