Top 5 Apparel Apps in Africa in Q2 2023: Performance Overview

In the second quarter of 2023, the top apparel applications in Africa showcased varied performance trends. Here's a closer look at the weekly downloads and active user metrics for the top 5 apps, based on data from Sensor Tower.

SHEIN - Shopping Online saw significant growth in weekly downloads, starting at approximately 96K in late March and peaking at around 370K by mid-June. Active users also demonstrated an upward trajectory, increasing from 1.3M to over 1.6M during the same period.

DeFacto - Clothing & Shopping experienced fluctuations in downloads, with a notable peak of 168K in early April followed by a gradual decline to around 18K by the end of June. Despite these fluctuations, active users showed resilience, peaking at approximately 240K in early April and maintaining a base of around 144K by the end of the quarter.

adidas: Shop Shoes & Clothing had a relatively stable download rate, starting at 39K in late March and maintaining around 23K to 26K throughout the quarter. Active users fluctuated slightly, peaking at nearly 95K in early May and stabilizing around 78K by the end of June.

ZARA maintained a consistent download rate, hovering between 12K and 23K weekly. Active users remained steady, starting at 157K in late March and ending with around 151K by the end of June, with a peak of 163K in mid-June.

Nike: Shoes, Apparel, Stories had a more modest download performance compared to its peers, ranging from 8K to 11K weekly. Active users showed a slight increase over the quarter, starting at 46K and ending at approximately 48K by the end of June.

For more detailed insights and data, visit Sensor Tower.