Top 5 Utilities Apps on iOS in the UK for Q2 2023

During the second quarter of 2023, the top 5 utilities apps on iOS in the United Kingdom showcased varying trends in downloads and active users. Below, we delve into the specifics for each app, with data provided by Sensor Tower.

Google

The app demonstrated a consistent download trend, starting at around 72K weekly downloads at the end of March. This number dipped slightly in April, hovering around 60K, but picked up pace again in June, peaking at nearly 80K in the week of June 19. Active users showed a steady increase over the quarter, growing from approximately 2.8M at the end of March to almost 2.9M by the end of June.

GOV.UK ID Check

The GOV.UK ID Check app experienced a notable increase in downloads, starting at about 60K weekly downloads in late March and witnessing a significant surge to around 115K by the end of June. Active users followed a similar upward trend, increasing from approximately 221K in late March to nearly 377K by the end of the quarter.

Google Chrome

For Google Chrome, weekly downloads remained relatively stable, oscillating between 37K and 50K throughout the quarter. Active users maintained a consistent level, starting and ending the quarter with around 3M users, showing only minor fluctuations.

My O2 - UK Offers, Data, Bills

My O2 saw a steady increase in downloads, beginning with about 16K weekly downloads in late March and rising to approximately 46K by mid-June. Active users also grew from around 133K at the end of March to about 193K by the end of June, indicating a positive trend in user engagement.

Microsoft Edge: AI Browser

Microsoft Edge's download numbers were somewhat volatile, starting at around 31K in late March, dipping to about 18K in late May, and then rising again to approximately 29K by the end of June. Active users showed a general upward trend, increasing from around 726K at the end of March to about 841K by the end of June.

For more detailed insights and data, visit Sensor Tower.