AI Insights · Timothy · July 2023
Top 5 Utilities Apps on iOS in Australia: Q2 2023 Performance
A look at the performance of the top 5 utilities apps on iOS in Australia during Q2 2023, including trends in downloads and active users.
In the second quarter of 2023, the top 5 utilities apps on iOS in Australia showcased interesting trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
myGov from Services Australia saw impressive weekly download numbers, starting the quarter with approximately 80.5K downloads and experiencing a peak of around 60.1K in the week of April 24. Downloads remained strong through the quarter, ending at about 53K in the final week of June. Weekly active users began at approximately 206K, dipped slightly mid-quarter, but rebounded to reach about 236.8K by the end of June.
Google maintained a steady presence with weekly downloads starting at about 32.4K and experiencing minor fluctuations, peaking at roughly 31.3K in the last week of June. Active users for Google remained relatively stable, starting at about 160.8K and ending the quarter at approximately 171.9K.
Google Chrome experienced relatively consistent weekly downloads, with a notable peak of around 33.7K in the last week of June. Active user numbers remained robust, hovering around 875K throughout the quarter, showcasing the app's steady user base.
My Telstra from Telstra Corporation Ltd saw weekly downloads ranging from approximately 11.6K to 14.2K. Active users showed a slight increase over the quarter, starting at about 113.2K and finishing at approximately 110.2K, indicating a stable user engagement.
Lastly, Google Authenticator experienced weekly downloads that varied from around 10K to a peak of 20.4K in the week of May 22. Active users for Google Authenticator began at about 121.6K and fluctuated slightly, ending the quarter at approximately 118.4K.
For more detailed insights and data, visit Sensor Tower.
