AI Insights · Timothy · July 2023
Top 5 iOS Shopping Apps in South Africa: Q2 2023 Performance
Discover the performance trends of the top 5 shopping apps on iOS in South Africa during Q2 2023, including download rates and active user metrics.
In Q2 2023, the top 5 shopping apps on iOS in South Africa displayed varied performance trends in terms of weekly downloads and active users. Here's a closer look at the data provided by Sensor Tower.
bash™ from The Foschini Group Limited saw a notable growth in weekly downloads. Starting with approximately 8K downloads in late March, the app experienced significant spikes, reaching a peak of around 34K in the week of May 29. Weekly active users followed a similar upward trajectory, growing from 24K at the end of March to about 83K by late June.
SHEIN - Shopping Online maintained strong download numbers throughout the quarter. Weekly downloads ranged between 7K and 22K, with the highest number recorded in mid-May. Active users for SHEIN also showed a steady increase, starting at 132K in late March and climbing to approximately 166K by the end of June.
Checkers Sixty60 had a mixed performance in terms of downloads. After an initial spike to 16K in early May, weekly downloads settled to a range of 5K to 6K. Active users exhibited a more stable trend, starting at 59K and slightly increasing to 61K by the end of the quarter.
Takealot - Mobile Shopping App showed moderate fluctuations in download rates, with numbers oscillating between 5K and 9K per week. Active users remained relatively stable, hovering around the 100K mark throughout the quarter.
Woolworths (Pty) Ltd experienced a consistent download rate, with figures ranging from 3K to 4K weekly. Active users demonstrated a steady increase, starting at 49K and reaching approximately 51K by the end of June.
For more detailed insights and data, visit Sensor Tower.
