AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Sweden, Q2 2023
Discover the performance of the top 5 shopping apps on iOS in Sweden during Q2 2023, featuring insights on downloads, active users, and more.
During the second quarter of 2023, the top five shopping apps on iOS in Sweden showcased varying trends in weekly downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.
Temu: Shop Like a Billionaire saw a significant increase in weekly downloads, starting with approximately 1.4K downloads in late March and peaking at around 48K by the end of June. The app also experienced a substantial rise in weekly active users, growing from about 5.6K to over 83K within the same period.
SHEIN - Shopping Online maintained a consistent performance throughout Q2. Weekly downloads fluctuated between 5.5K and 9.6K, while weekly active users saw a steady increase, starting from 241K at the end of March and reaching approximately 307K by the end of June.
Lidl Plus experienced a notable decline in weekly downloads, dropping from around 13.4K at the end of March to about 3.8K by the end of June. However, weekly active users remained relatively stable, hovering around the 66K to 68K mark throughout the quarter.
H&M - we love fashion showed moderate fluctuations in weekly downloads, with a peak of approximately 12.5K in early June. Weekly active users remained consistent, starting at around 77.3K at the end of March and ending at about 82.3K by the end of June.
Coop | Mat Erbjudanden Medlem demonstrated a varied performance in weekly downloads, starting with about 4.3K and peaking at around 7.1K in mid-June. Weekly active users showed a gradual increase, rising from around 7.6K at the end of March to approximately 9.1K by the end of June.
These insights highlight the dynamic nature of the shopping app market in Sweden. For more detailed analytics and insights, visit Sensor Tower.
