AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Oceania: Q2 2023 Performance
Discover the performance trends of the top 5 shopping apps on iOS in Oceania during the second quarter of 2023, including download rates and active user statistics.
In the second quarter of 2023, the top 5 shopping apps on the iOS platform in Oceania showed varied performance trends in terms of weekly downloads and active users. Data from Sensor Tower provides insights into these trends.
Temu: Shop Like a Billionaire experienced significant growth in weekly downloads, starting at approximately 68K at the end of March and peaking at around 210K in the week of April 24. Following this peak, downloads saw a gradual decline, closing the quarter at about 106K. Active users for this app mirrored the download trend, starting at around 124K and steadily increasing to roughly 589K by the end of June.
SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter, with weekly downloads fluctuating between 18K and 26K. Active users showed consistent engagement, starting at approximately 463K and peaking at around 554K in the first week of June, before settling at about 522K at the end of the quarter.
Everyday Rewards demonstrated a mixed trend in downloads, starting at about 29K in late March, dipping to 17K in mid-April, and then recovering to close the quarter at around 19K. The app's active users started at approximately 463K, experienced a dip to around 413K in mid-April, and then saw a resurgence, finishing the quarter at about 489K.
Shop: All your favorite brands saw steady growth in weekly downloads, starting at roughly 15K and increasing to approximately 26K by the end of June. Active users for this app also showed a consistent upward trend, beginning at around 155K and peaking at approximately 182K in mid-June, before slightly declining to 176K by the end of the quarter.
Lastly, flybuys had fluctuations in downloads, starting at about 22K, dropping to around 16K in early May, and then stabilizing at approximately 17K towards the end of June. The active users for this app showed a steady increase, beginning at roughly 271K and peaking at around 296K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
