AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Croatia: Q2 2023 Performance
Explore the performance of the top 5 shopping apps in Croatia during Q2 2023, focusing on trends in downloads and active users.
During the second quarter of 2023, the top five shopping apps on iOS in Croatia showed varied performance in terms of downloads and active users. Let's dive into the detailed performance metrics of each app, based on data from Sensor Tower.
Mein dm from dm-drogerie markt GmbH + Co. KG experienced fluctuations in weekly downloads, starting at 3.3K in late March and gradually declining to around 1.4K by the end of June. The app's weekly active users saw a more stable trend, with a slight increase from 22.5K to 28.2K over the quarter.
SHEIN - Shopping Online by ROADGET BUSINESS PTE. LTD. displayed a steady increase in weekly downloads, peaking at 2.3K in early June. Active users for SHEIN also showed a positive trend, rising from 10.3K in late March to about 13.1K by the end of June.
ABOUT YOU Online Fashion Shop, published by ABOUT YOU GmbH, witnessed a relatively consistent download rate, ranging between 1K and 1.6K throughout the quarter. The app's active users, however, experienced a downward trend, decreasing from 8.9K in late March to 7.7K by the end of June.
The AliExpress Shopping App from Alibaba saw its downloads fluctuate between 938 and 1.6K weekly. The active user base remained robust, ranging from 38.9K to 44.4K, with a noticeable peak in mid-June.
Lastly, Zalando – Online fashion by Zalando SE showed consistent weekly downloads, maintaining figures around 1K. The app's active user count hovered between 9.8K and 10.8K, indicating a stable user engagement throughout the quarter.
This data, sourced from Sensor Tower, offers a snapshot of the competitive landscape for shopping apps in Croatia. For more in-depth insights, visit Sensor Tower.
