AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Ghana: Q2 2023 Performance
Discover the performance of the top 5 shopping apps on iOS in Ghana for Q2 2023, including trends in downloads, active users, and revenue insights.
In the second quarter of 2023, the top 5 shopping apps on iOS in Ghana showcased diverse performance metrics. Here's a detailed look at their weekly downloads and active user trends, based on data from Sensor Tower.
Alibaba.com saw its weekly downloads fluctuate between 3.6K and 5K. Starting with 5.1K downloads in late March, the app experienced a dip to 3.6K in early May before rising again to approximately 4.8K by mid-June. Weekly active users displayed a steady increase from 52.8K to around 56.1K over the quarter.
Hubtel experienced a relatively stable download rate, with weekly downloads ranging from 2.7K to 4.4K. The app peaked at 4.4K downloads in early June, reflecting a consistent user interest throughout the quarter.
Jiji Ghana maintained a consistent download rate, averaging around 2K downloads per week. The app's weekly active users showed a slight decline from 22.7K to 18.6K, indicating a gradual decrease in user engagement over the quarter.
Jumia Online Shopping had a stable download trend with figures hovering between 1.5K and 1.8K. The app's weekly active users remained relatively steady, fluctuating around the 21K mark throughout the quarter.
SHEIN - Shopping Online noted a varied download trend with a peak of 2.4K in late April. The app's active users grew from 9.5K to 11.2K, reflecting a positive trend in user engagement.
These insights highlight the dynamic nature of the shopping app landscape in Ghana. For more detailed analytics and trends, visit Sensor Tower.
