Top 5 Shopping Apps on iOS in Germany Q2 2023

In Q2 2023, the performance of the top 5 shopping apps on iOS in Germany demonstrated diverse trends in weekly downloads and active users. Data provided by Sensor Tower offers insights into the usage of these apps.

Temu: Shop Like a Billionaire exhibited a remarkable increase in weekly downloads, starting from approximately 3.1K at the end of March and peaking at about 221.8K by the last week of June. Concurrently, weekly active users showed a consistent upward trajectory, beginning from around 8.6K and reaching approximately 560.9K by the end of the quarter.

Kleinanzeigen - without eBay maintained a steady download rate throughout the quarter, with figures fluctuating between 40.7K and 48.7K. The app's weekly active users remained relatively stable, ranging from 1.89M to 2.16M, indicating a loyal user base.

SHEIN - Shopping Online saw a significant boost in downloads in early May, reaching a peak of around 78.6K. However, this surge was followed by a gradual decline, with weekly downloads settling at approximately 42.8K by the end of June. Weekly active users consistently hovered around the 670K to 710K mark, showing minor fluctuations.

REWE - Online Supermarkt experienced a dramatic spike in downloads in the last week of June, reaching nearly 97.9K, up from a low of 23.1K in mid-May. The app's weekly active users mirrored this trend, rising from about 391.9K in mid-April to approximately 599.1K by the end of the quarter.

Amazon had a relatively stable performance in terms of downloads, with weekly figures ranging between 28K and 36K. The app's active user base showed minor fluctuations, maintaining a range between 1.67M and 1.81M throughout the quarter.

This data, sourced from Sensor Tower, highlights the dynamic nature of the shopping app market in Germany. For more detailed insights and analysis, visit Sensor Tower.