Top 5 Shopping Apps on iOS in Belarus: Q2 2023 Performance

The second quarter of 2023 saw notable performance metrics for the top 5 shopping apps on iOS in Belarus. Here’s an overview of the trends for WILDBERRIES, Kufar - объявления Беларуси, Global Store, AliExpress: Интернет-магазин, and Озон: онлайн интернет-магазин.

WILDBERRIES experienced a rollercoaster in weekly downloads. Starting at around 12K at the end of March, downloads dipped to a low of 5.8K by mid-April but then climbed back, peaking at approximately 11.2K by the end of June. Meanwhile, active user numbers showed a consistent upward trend, beginning at 84.1K and reaching 106.5K by the end of the quarter.

Kufar - объявления Беларуси saw relatively stable weekly downloads, with minor fluctuations between 3.1K and 5.1K. Active users remained quite steady as well, hovering around the 27K mark throughout the quarter.

Global Store had a varied performance in downloads. The app started the quarter with a modest 22 downloads, then spiked to 9.6K in early April, before tapering off to around 800 by the end of June. Unfortunately, active user data was not available for this period.

AliExpress: Интернет-магазин maintained consistent weekly downloads, starting at 3.9K and ending at 2.3K. Active users showed a slight decline from 26.3K at the beginning of the quarter to 20K by the end of June.

Озон: онлайн интернет-магазин experienced relatively stable download numbers, with a slight increase from 2K at the end of March to 2.3K by the end of June. Active users saw an upward trend, starting at 11K and reaching 13.3K by the quarter's end.

These insights are based on data from Sensor Tower. For more detailed information and additional insights, you can visit Sensor Tower’s website.