AI Insights · Timothy · July 2023
Top 5 iOS Shopping Apps in Bulgaria Q2 2023
A look at the performance of the top 5 shopping apps on the iOS platform in Bulgaria during Q2 2023, highlighting trends in downloads and active users.
In the second quarter of 2023, the top 5 shopping apps on iOS in Bulgaria showed varied performance in terms of downloads and active users. Here’s a detailed look at their metrics:
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at around 5K in early April and mid-May. Active users grew consistently, reaching approximately 42K by the end of June.
ABOUT YOU Online Fashion Shop experienced a decline in downloads, starting at 3K in late March and falling to about 1.5K by the end of June. Active users also decreased over the quarter, from nearly 30K to around 21K.
Lidl Plus had relatively stable download numbers, with a slight dip in late May and early June, averaging around 1.3K weekly. Active users remained steady throughout the quarter, hovering around 15K.
Kaufland: Supermarket Offers maintained a consistent download rate, staying between 900 and 1.5K weekly. Active users showed minor fluctuations, ending the quarter at approximately 19K.
OLX - Купувайте и продавайте saw a gradual decline in downloads, starting from 1.3K in late March to about 1K by late June. Active users remained relatively stable, peaking at around 30K in late April and maintaining close to that number through June.
For more insights and detailed data, visit Sensor Tower.
