AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Africa for Q2 2023
Discover the performance trends of the leading shopping apps on iOS in Africa during Q2 2023, featuring insights on downloads, active users, and more.
In Q2 2023, the top 5 shopping apps on iOS in Africa demonstrated varied performance trends. Here’s a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.
SHEIN - Shopping Online
SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at 39.9K in mid-May. Downloads began at 21.4K at the start of the quarter and showed a consistent upward trend. Weekly active users also rose steadily, starting from 307.6K and reaching 367.1K by the end of June.
Alibaba.com
Alibaba.com maintained a stable download rate, starting at 24.3K and ending the quarter at 25.6K. Weekly active users showed slight fluctuations but generally remained around the 230K to 245K range, indicating consistent user engagement.
bash™
The app bash™ exhibited significant growth in weekly downloads, which surged from 7.9K to a peak of 34.2K by late May. Active users increased from 24.4K at the beginning of the quarter to 83.4K by the end of June, reflecting a strong user acquisition trend.
Amazon Shopping
Amazon Shopping displayed steady download numbers, starting at 15.5K and ending at 14.4K. Active users consistently hovered around the 465K to 502K mark, showing stable engagement throughout the quarter.
AliExpress - Shopping App
AliExpress - Shopping App showed consistent weekly downloads, ranging from 12K to 13.6K. Active users experienced a gradual increase, starting from 88.8K and reaching a peak of 99.6K in mid-June before slightly dropping to 94.8K by the end of the quarter.
These insights highlight the dynamic nature of the shopping app market on iOS in Africa. For more detailed analytics and insights, visit Sensor Tower.
