AI Insights · Timothy · July 2023
Top 5 Shopping Apps on iOS in Africa Q2 2023
Explore the performance trends of the top 5 shopping apps on iOS in Africa for Q2 2023, including downloads, active users, and revenue insights.
In Q2 2023, the top 5 shopping apps on iOS in Africa showcased varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how each app fared based on data from Sensor Tower.
SHEIN - Shopping Online saw a notable increase in weekly downloads, starting at 21.4K in late March and peaking at 39.9K in mid-May. The app's weekly active users also demonstrated a positive trend, growing from 307.6K to 367.1K by the end of June.
Alibaba.com maintained a relatively stable download rate, beginning at 24.3K and slightly increasing to 25.6K by the end of the quarter. Active users showed a consistent upward trend, starting at 231K in late March and reaching 244.7K by late June.
bash™ experienced significant growth in weekly downloads, rising from 7.9K in late March to a peak of 34.2K in late May. Active users mirrored this growth, increasing from 24.4K to 83.4K over the same period.
Amazon Shopping had a steady performance in terms of weekly downloads, fluctuating between 13.8K and 16.5K throughout the quarter. The app's active users remained strong, ranging from 465.6K to 501.7K by the end of June.
AliExpress - Shopping App saw consistent weekly downloads, staying within the range of 12K to 13.6K. Active users showed a slight increase, starting at 88.8K and reaching 94.8K by the end of the quarter.
These insights highlight the dynamic landscape of shopping apps in Africa on the iOS platform during Q2 2023. For more detailed analytics and further insights, visit Sensor Tower.
