Top 5 iOS Lifestyle Apps in Turkey: Q2 2023 Performance Review

In the second quarter of 2023, the top 5 lifestyle apps on the iOS platform in Turkey demonstrated intriguing trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

Pinterest saw a consistent download rate with a slight uptick towards the end of the quarter. Weekly downloads ranged from approximately 30K to 35K, peaking at nearly 35K in late June. Active users hovered around 5.5M, with minor fluctuations throughout the quarter.

Tinder Dating App: Chat & Date experienced varied revenue trends, starting at about $87K in late March and dropping to around $59K in mid-June. The app saw a resurgence to $70K by the end of June. Downloads were stable, mostly around 13K to 14K, with a significant jump to 26K in the last week of June. Active users grew from around 277K to over 307K by the end of the quarter.

Faladdin: Tarot & Horoscopes enjoyed steady revenue growth, beginning at $3.5K and peaking at nearly $5K in late June. Downloads showed a notable increase, especially in April, reaching up to 13K and maintaining a similar range throughout the quarter. Active users increased from about 69K to over 92K, reflecting the app's growing popularity.

Mi Home - Manage smart devices had fluctuating revenue, starting at $1K and peaking at just over $2K in mid-June. The app’s downloads ranged from 9K to 14K, showing a slight decline as the quarter progressed. Active users remained relatively stable, averaging around 75K to 80K.

arabam.com maintained a consistent download rate, mostly between 8K and 11K. Active users showed slight variations, generally staying around 60K to 64K throughout the quarter.

For more in-depth insights and data, visit Sensor Tower.