Top 5 Lifestyle Apps on iOS in New Zealand Q2 2023

In Q2 2023, the top 5 lifestyle apps on iOS in New Zealand experienced varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Google Home saw a consistent trend in weekly downloads, peaking at 2.7K in mid-April and maintaining an average of around 2.2K to 2.6K throughout the quarter. The app also had a relatively stable user base, with weekly active users fluctuating between 24.3K and 27.1K.

Pinterest maintained a steady download rate, averaging approximately 2K downloads per week. The weekly active users for Pinterest ranged from 893K to 975K, reflecting a minor fluctuation but an overall strong engagement.

Costco Wholesale New Zealand experienced a notable spike in downloads at the beginning of June with 15.9K, followed by a significant drop to around 2.7K by the end of the month. This indicates a surge in user interest followed by a stabilization period.

Z Energy App had a varied download pattern, starting the quarter with 3.1K downloads and seeing a significant increase to 6.6K by the end of June. This suggests a growing interest in the app over the quarter.

Hinge Dating App: Match & Meet showed a consistent performance in weekly downloads, averaging around 1.4K to 1.7K. The app also maintained a stable user base, with active users fluctuating slightly between 17.3K and 19.7K. On the revenue front, Hinge saw peaks and troughs, with the highest weekly revenue reaching approximately $9.2K in early May.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the lifestyle app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.