Top 5 iOS Lifestyle Apps in Nigeria: Q2 2023 Performance

The second quarter of 2023 saw notable trends in the performance of the top 5 lifestyle apps on iOS in Nigeria. Here's a detailed look at their weekly downloads, revenue, and active users.

Tinder Dating App: Chat & Date showed a consistent increase in weekly revenue, peaking at approximately $5K in the week of May 22. Weekly downloads varied, reaching around 7.4K in mid-May, while weekly active users grew steadily from 114K at the end of March to 125K by the end of June.

Bumble Dating App: Meet & Date experienced fluctuations in weekly revenue, with a high of about $2.6K in early April and a low of $1.4K by the end of June. Weekly downloads saw a significant rise in the last week of June, hitting nearly 2.8K. Active users increased from 29.2K at the start of the quarter to 34.4K by the end.

Badoo: Dating. Chat. Friends saw its weekly revenue peak at $781 in early June. Downloads fluctuated, reaching a high of 2.1K in late June. Active users varied throughout the quarter, peaking at 65.6K by the end of June.

AfroIntroductions: Afro Dating experienced modest weekly revenue, peaking at $410 in early May. Downloads were steady, hitting a high of 526 in mid-April and maintaining around 350 towards the end of June.

Pulse Checker & Heart Rate had stable weekly revenue, peaking at $187 in mid-June. Weekly downloads were minimal, with a slight increase to 49 in mid-June. Active users showed a gradual decline from 1.8K at the end of March to about 1.2K by the end of June.

For more detailed insights and data, visit Sensor Tower.