Top 5 iOS Lifestyle Apps in Madagascar - Q2 2023

In the second quarter of 2023, the top 5 lifestyle apps on iOS in Madagascar showcased varied performance metrics. Here's a detailed look at their weekly downloads, revenue, and active user trends.

Tinder Dating App: Chat & Date experienced fluctuating weekly revenue, peaking at around $441 in the last week of May. Downloads remained relatively stable, with a slight dip in early June, averaging between 68 and 110 downloads per week. Active users saw a consistent rise, growing from approximately 1.1K at the end of March to 1.3K by the end of June.

NGL: ask me anything showed a steady increase in weekly revenue, hitting $55 in the last week of June. Downloads fluctuated but remained relatively strong, with a peak of 153 in the last week of March and a slight decrease to 109 by mid-June. Active users also grew steadily, ending the quarter with 983 users.

Adult Coloring Book - Pigment saw modest revenue, peaking at $54 in late April but generally staying below $30 for most weeks. Downloads were consistent, averaging around 7 per week throughout the quarter.

Badoo: Dating. Chat. Friends had a variable revenue stream, with a high of $31 in mid-April and lower figures around $1 to $12 for most weeks. Downloads fluctuated, peaking at 69 in late March and seeing a low of 17 in mid-April. Active users remained relatively stable, with a slight increase towards the end of the quarter, reaching 1.05K in early June.

Magic Stickers & Emoji generated modest revenue, peaking at $12 in mid-June, while downloads saw significant fluctuations, peaking at 18 in early May but dropping to zero in the last weeks of June. Active users remained steady, averaging around 30-40 throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.