Top 5 iOS Insurance Apps in Australia Q2 2023 Performance

In Q2 2023, the top five iOS insurance apps in Australia demonstrated varied performance in terms of weekly downloads and active users. Below is a detailed analysis of their performance.

My Medibank saw a consistent increase in weekly downloads, starting from 4K at the end of March and peaking at approximately 5.8K by the end of June. Active users also showed an upward trend, rising from 9.8K to 12.2K over the quarter.

My NRMA experienced fluctuations in weekly downloads, with a high of 4.3K in early May before declining to 2.5K by the end of June. Active users followed a similar pattern, peaking at 8.1K in early May and then dropping to 6.4K by the end of the quarter.

The AAMI App showed steady weekly downloads, starting at 3.2K in late March and maintaining around 3.1K to 3.5K through the quarter. Active users exhibited a positive trend, growing from 47.8K to 53.1K.

nib Health had a more moderate performance with weekly downloads ranging from 2K to 2.8K. Active users remained relatively stable, fluctuating around 20K throughout the quarter.

Lastly, NRMA Insurance showed a notable increase in weekly downloads, peaking at 3.3K in mid-June before settling at 2K by the end of June. Active users increased from 6.3K to a high of 7.8K in mid-June, ending the quarter at 6.8K.

For more detailed insights and analytics, visit Sensor Tower.