Top 5 Finance Apps on iOS in Latin America Q2 2023

During the second quarter of 2023, the top finance apps on the iOS platform in Latin America exhibited notable trends in weekly downloads and active users.

Nubank: Conta, Cartão e mais saw a dynamic quarter with weekly downloads peaking at around 189K by the end of June. The app started strong with 167K downloads in late March, experienced a dip in May, but rebounded significantly in June. Weekly active users also showed growth from 8.8M in late March to approximately 9.4M by the end of June, indicating a steady increase in user engagement.

Mercado Pago: cuenta digital maintained a consistent performance in weekly downloads, starting with 101K in late March and closing the quarter at 109K. The app's weekly active users fluctuated slightly but ended with an increase from 3.4M to 3.6M by the end of June, reflecting stable user interest.

FGTS experienced varied weekly downloads, peaking at 82K in mid-April and seeing a low of 50K by the end of May. Active users showed a mixed trend, with a peak of 522K in early May and a decline to 417K by the end of June, indicating fluctuations in user engagement over the quarter.

PicPay: Conta, Cartão e Pix demonstrated a relatively stable pattern in weekly downloads, starting with 60K in late March and reaching up to 73K in late May. Weekly active users showed minor fluctuations, starting at 1.8M in late March and slightly decreasing to 1.7M by the end of June, suggesting consistent but slightly decreasing user engagement.

C6 Bank: Cartão, conta e mais! had an interesting quarter with a significant spike in downloads, peaking at 93K in late May. Active users fluctuated but showed resilience, starting at 1.3M in late March and ending at approximately 1.2M by the end of June, indicating steady user retention despite some declines.

These insights are based on data from Sensor Tower, with further detailed analytics available on their platform.