AI Insights · Timothy · July 2023
Top 5 iOS Finance Apps in Kenya Q2 2023 Performance
Explore the performance trends of the top 5 finance apps on iOS in Kenya during Q2 2023, including downloads, revenue, and active user data.
During the second quarter of 2023, the top 5 finance apps on iOS in Kenya showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.
M-PESA experienced a steady increase in weekly downloads, starting at approximately 1.4K in late March and peaking at 2K by the end of June. The app also maintained a strong user base, with weekly active users rising from around 95.6K to 110.2K over the quarter.
MyKes saw a fluctuating download trend. Weekly downloads began at 810 and reached a high of 924 in mid-June, before dropping to 618 by the end of the quarter.
MyKesPro had a notable start with a spike in downloads to 1.2K in mid-April, peaking at roughly 1.4K the following week. However, the numbers gradually declined to 464 by the end of June.
Equity Mobile maintained a relatively stable download rate throughout the quarter. Starting at 639, downloads saw a minor peak of 727 at the end of May and settled at 602 by late June.
PayPal - Send, Shop, Manage showed consistent performance in weekly downloads, beginning at 623 and ending the quarter at 627. Active users also saw a slight increase, moving from 2.1K to 2.2K over the same period.
For more detailed insights and comprehensive data, visit Sensor Tower.
