Top 5 Finance Apps on iOS in Central America: Q2 2023 Performance

In Q2 2023, the top 5 finance apps on iOS in Central America demonstrated notable performance trends in terms of weekly downloads and active users. Here’s a closer look at how these apps fared during this period, based on data from Sensor Tower.

BBVA México saw a consistent number of weekly downloads, peaking at about 45K in the week of May 29. Meanwhile, the app's weekly active users increased steadily, starting at around 1.14M at the end of March and reaching approximately 1.36M by the end of May, before slightly declining to 1.22M in mid-June.

Banco del Bienestar Movil experienced a significant rise in weekly downloads, beginning with 17K in early April and hitting a peak of 54K in the week of May 22. The app’s weekly active users also grew impressively, starting at around 143K at the end of March and reaching 285K by the end of June.

Mercado Pago: cuenta digital maintained a stable download rate throughout the quarter, with a notable peak of 31K in the last week of May. The app's weekly active users showed a gradual increase, climbing from 444K at the end of March to over 506K by the end of June.

CFE Contigo had a consistent weekly download rate, averaging around 19K to 21K. The app’s weekly active users remained relatively stable, fluctuating between 110K and 117K throughout the quarter.

Nubank: Conta, Cartão e mais exhibited a steady increase in weekly downloads, starting at 15K in late March and peaking at about 24K in late May. The app's weekly active users also showed growth, increasing from approximately 332K in mid-April to 382K by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.