Top 5 Education Apps on iOS in Brazil for Q2 2023

The second quarter of 2023 saw notable trends in the education app sector on iOS in Brazil. Here’s a closer look at the performance of the top 5 education apps: Duolingo - Language Lessons, Hotmart, Brainly: AI Homework Helper, Google Classroom, and Toca Boca World.

Duolingo - Language Lessons experienced a steady weekly revenue, peaking at around $74.6K in late March and gradually declining to approximately $58K by the end of June. Weekly downloads remained relatively stable, with a slight dip in early June but rebounding to 28.6K by the last week of the quarter. Active users showed a consistent upward trend, reaching over 506K in mid-June before slightly decreasing to 491K at the quarter's end.

Hotmart showed consistent weekly downloads throughout the quarter, averaging around 20K. The number of active users fluctuated but generally trended downwards, starting at 173.6K in late March and ending at approximately 159.8K by late June.

Brainly: AI Homework Helper saw its weekly revenue peak at $16.2K in mid-April, followed by a gradual decline to $4.8K by the end of June. Downloads also fluctuated, peaking at 19K in early April and falling to 9.3K by the end of June. Active users saw a significant decrease from 202.9K in late March to 121.5K by the end of the quarter.

Google Classroom maintained a stable download rate, with weekly downloads ranging between 10K and 19K. Active users showed a slight decline from 382.3K at the beginning of the quarter to 347.3K by the end of June.

Toca Boca World exhibited a variable revenue pattern, reaching a high of $42.5K in early April and ending at $22.9K in late June. Weekly downloads showed some fluctuations, with a notable peak at 15.8K in the final week of June. Active users saw a slight decrease from 152.7K in late March to 144.3K by the end of June.

These insights come from Sensor Tower, where more detailed data and trends can be explored.