Top 5 Apparel Apps on iOS in South Africa in Q2 2023

In the second quarter of 2023, the top 5 apparel apps on iOS in South Africa displayed diverse performance metrics. Here's a closer look at their weekly downloads and active user trends.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting from around 7.9K at the end of March and peaking at approximately 22K in mid-May. The downloads then gradually decreased, ending the quarter at around 14K. Active users for SHEIN also showed a consistent upward trend, growing from about 132K at the end of March to approximately 166K by the end of June.

ZARA experienced varied weekly downloads, starting with about 2.1K in late March, dropping to around 1.1K in early May, and then surging to approximately 7.2K in mid-June. The number of active users fluctuated but saw a notable peak at about 23.5K in mid-June before settling at around 16.5K by the end of the quarter.

Nike: Shoes, Apparel, Stories maintained a steady download rate, ranging from around 1.8K to 2.1K throughout the quarter. The active users for Nike remained stable, fluctuating slightly around the 19K to 20K mark, with a small peak at approximately 20.5K towards the end of June.

adidas: Shop Shoes & Clothing showed a varied download trend, starting at around 1.2K in late March, peaking at approximately 2.9K in mid-April, and ending with a slight decline to about 923 by the end of June. Active users for adidas rose from around 4.1K in late March to about 7.4K in late April, before experiencing a slight decline, stabilizing around 5.9K at the end of June.

MyRunway SA Fashion Shopping had relatively stable weekly downloads, starting at around 1.3K in late March, experiencing a slight dip in early April, and peaking at approximately 1.6K by the end of May. Active user data was not available for MyRunway during this period.

These insights are based on data from Sensor Tower, and more detailed information can be found on their platform.