Top 5 Apparel Apps on iOS in Uruguay, Q2 2023

In Q2 2023, the top 5 apparel apps on iOS in Uruguay displayed a range of performance metrics, highlighting their popularity and user engagement. Here’s a detailed look at their trends:

SHEIN - Shopping Online saw a significant decrease in weekly downloads from 1.1K at the end of March to a low of 588 in early May. However, it recovered slightly to 822 by mid-June. The app maintained steady weekly active users, fluctuating between 12.3K and 14K, peaking at 14.1K in late June.

ZARA experienced a notable spike in weekly downloads, jumping from 417 in early June to 3.3K in mid-June, before stabilizing at 327 by the end of the month. Active users also saw a surge, especially in mid-June, where it increased from 3K to 5.9K, and then settled at 3.6K.

FARFETCH - Shop Luxury Fashion had relatively stable weekly downloads, ranging from 93 to 308, with a notable drop to 58 in mid-June. The app's active users mirrored this trend, maintaining a steady range between 209 and 406, with a slight dip to 253 in mid-June.

CIDER - Clothing & Fashion showed a modest increase in weekly downloads, starting from 40 at the end of March and reaching 135 by the end of June. Active users followed a similar upward trend, growing from 133 to 236 over the same period.

BERSHKA maintained a consistent pattern in weekly downloads, fluctuating between 46 and 96, with a peak of 95 in mid-June. Active users remained stable, ranging from 191 to 243 throughout the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive view of the top apparel apps' performance in Uruguay for Q2 2023. For more detailed analytics and trends, visit Sensor Tower.