Top 5 Apparel Apps on iOS in the US for Q2 2023

In the second quarter of 2023, the top 5 apparel applications on iOS in the United States showcased varied performance metrics. Here's a closer look at how SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, CIDER - Clothing & Fashion, GOAT – Sneakers & Apparel, and Nike SNKRS: Sneaker Release performed during this period.

SHEIN - Shopping Online experienced a slight decline in weekly downloads, starting at around 401K in late March and dipping to 330K by mid-June, before ending the quarter with a rebound to 361K. Weekly active users for the app saw a peak of approximately 13.9M by late May, maintaining a strong user base throughout the quarter.

Nike: Shoes, Apparel, Stories had relatively consistent weekly download figures, averaging around 150K. The active user count fluctuated, beginning the quarter with roughly 3.1M and experiencing an increase to 3.3M in early May, followed by a slight decline to 2.9M by the end of June.

CIDER - Clothing & Fashion saw a notable spike in weekly downloads in early April with approximately 104K. However, this number gradually decreased, ending the quarter at around 53K. The app's weekly active users showed a steady trend, peaking at about 365K in early April and maintaining around 320K by the quarter's end.

GOAT – Sneakers & Apparel had stable download numbers, starting at 89K in late March and ending at 59K in June. The app's active user base began at approximately 1.8M, peaking at 2.1M in early June, before settling back to 1.7M by the end of the quarter.

Nike SNKRS: Sneaker Release exhibited a significant increase in weekly downloads mid-April, reaching 136K, before declining to 27K by the end of June. Active users mirrored this trend, peaking at 1.4M in mid-April and decreasing to 685K by the quarter's end.

For more detailed insights into these trends and other app performances, visit Sensor Tower.