AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Turkey - Q2 2023
Discover the performance trends of the top 5 apparel apps on iOS in Turkey during Q2 2023, including download rates and active user statistics.
In the second quarter of 2023, the top 5 apparel apps on iOS in Turkey showcased diverse performance trends in downloads and active users. Here’s a closer look at their metrics based on data from Sensor Tower.
Trendyol: Fashion & Trends saw a consistent number of weekly downloads, peaking at around 99.7K in the final week of March and experiencing a slight decline to 73.1K by the end of June. Active users for the app hovered around 5.4M to 5.6M through most of the quarter but dipped to 5.1M towards the end.
ZARA had a notable spike in downloads in mid-June, reaching approximately 94.4K. The app's active users also saw an increase during this period, peaking at about 177.2K before settling back to 122.6K by the end of the month.
DeFacto - Clothing & Shopping experienced fluctuations in weekly downloads, with a peak of 19.6K in mid-June. Active users followed a somewhat similar pattern, peaking at around 85.5K in early April and declining to 54.4K by the end of June.
H&M - we love fashion maintained stable download numbers, with slight increases reaching up to 15.7K in mid-June. Active users showed a gradual increase, peaking at 263K and then stabilizing around 222.6K towards the end of the quarter.
Finally, BERSHKA exhibited a significant rise in downloads, particularly in mid-June, with numbers soaring to 46.3K. The app's active user base also grew, reaching a high of 90.2K before leveling out to 66.5K by the end of June.
For more detailed insights and data, visit Sensor Tower.
