Top 5 Apparel Apps on iOS in Russia Q2 2023

In the second quarter of 2023, the top 5 apparel applications on iOS in Russia exhibited diverse trends in their weekly downloads and active users. Detailed data from Sensor Tower provides a closer look at the performance of these leading apps: SHEIN - Shopping Online, ASOS - Discover Fashion Online, ZARA, Trendyol: Fashion & Trends, and MANGO - Online fashion.

SHEIN - Shopping Online saw its weekly downloads peak at around 10.6K in late April, with a general decline to 6.9K by the end of June. The app's weekly active users, however, showed a more pronounced decline from approximately 294K in late March to 197K at the end of June.

ASOS - Discover Fashion Online experienced a steady decrease in weekly downloads from about 3.5K in late March to 2.2K by the end of June. Active users fluctuated significantly, starting at 14.2K in late March, dropping to a low of around 4.4K in early April, and ending the quarter at approximately 5.7K.

ZARA maintained a relatively stable download trend, with weekly downloads ranging from 1.5K to 2.4K. Active users exhibited notable fluctuations, increasing from 6.9K in late March to a peak of 9.5K by the end of June.

Trendyol: Fashion & Trends had a consistent download rate, with weekly downloads starting at 2.6K in late March and ending at about 1.4K in late June. Active users remained relatively stable, fluctuating slightly around the 96K to 113K mark throughout the quarter.

MANGO - Online fashion saw weekly downloads ranging from 1.5K to 1.8K, with a slight increase towards the end of the quarter. Active users remained steady, fluctuating around 13K throughout the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of user engagement in the Russian market for apparel apps on iOS. For more detailed analytics and trends, visit Sensor Tower.