Top 5 Apparel Apps on iOS in Romania Q2 2023

In Q2 2023, the top 5 apparel apps on iOS in Romania exhibited diverse performance trends in downloads and active user engagement. Here's a closer look at each app's performance, based on data from Sensor Tower.

SHEIN - Shopping Online had a dynamic quarter in terms of weekly downloads and active users. Downloads fluctuated, peaking at around 29K in late March and dipping to approximately 15.7K by the end of May, before recovering to 23K-24K range in June. Active users saw consistent growth, starting from 103K in late March and reaching a peak of nearly 154K in mid-June, before a slight decline to 133K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced a decrease in weekly downloads, from around 6.1K in late March to about 3.9K by the end of June. Active users also saw a decline, starting at 64.3K and gradually dropping to 46.3K over the same period.

Reserved showed a significant drop in weekly downloads from approximately 7.7K in late March to 2.2K in mid-June, with a slight recovery to around 3.3K by the end of June. Active users followed a similar pattern, starting at 20.5K and fluctuating around 18K-21K throughout the quarter.

Zalando – Online fashion maintained a relatively stable download rate, with weekly downloads ranging between 2.3K and 4.3K. Active users showed minor fluctuations, starting at 33.5K and ending at approximately 28.7K.

efootwear.eu online shoe store had a consistent download rate, with weekly downloads hovering around 2.4K-2.8K, except for a dip to 1.9K in early June. Active users remained steady, starting at 17.7K in late March and ending at around 16.6K by the end of June.

For more detailed insights and data, visit Sensor Tower.